THANKS TO OUR STRATEGIC SUPPORT, INCLUDING COLLABORATION WITH SPIRITS AND BEVERAGE PARTNERS AND A TARGETED CAMPAIGN, THE PREMIERE OF REBELIÓN AT CINETECA NACIONAL WAS A FULL-HOUSE SUCCESS, KICKSTARTING A THREE-WEEK RUN AT THE CINETECA AND OTHER SELECT VENUES, BRINGING THE FILM TO DIVERSE AUDIENCES.
Tango Comedy-Drama ‘Adiós Buenos Aires’ U.S. Theatrical Release 2024
MIXTA PITCHED AND IMPLEMENTED CAMPAIGN CONCEPTS, CREATED ASSETS FOR SOCIAL MEDIA, AND SUPPORTED SPECIAL SCREENINGS WITH TANGO PERFORMANCE + Q&A, ACHIEVING SOLD-OUTS IN THE OPENING WEEKEND IN EACH CITY.
Special Screening Experiential Short ‘Invisible Hand’ at Habita Hotel Polanco, CDMX
WE KNOW THAT FILMMAKERS CRAVE GENUINE CONNECTIONS WITH THEIR AUDIENCE. THAT’S WHY WE CRAFT EPIC EXPERIENTIAL MEETUPS & SPECIAL SCREENINGS. JUST LIKE WE DID FOR ‘INVISIBLE HAND’ BY MATTHEW TAYLOR. OUR EVENT AT HABITA HOTEL, POLANCO CDMX WAS A HUGE SUCCESS, WITH A SOLD-OUT SCREENING. THANKS TO OUR SPONSORS: MEZCAL KOCH, WHISKY PRIETO & ANIMA CACAO, ATTENDEES ENJOYED EXCLUSIVE COCKTAILS, LEADING TO A 20% UPSELL IN CONCESSION SALES.
FOR A DISTRIBUTION CLIENT, IN AN EXCITING COLLABORATION WITH THE CONSULATE OF BRAZIL, WE HOSTED SPECIAL SCREENINGS OF THE BRAZILIAN BOSSA NOVA DOCUMENTARY «ELIS AND TOM» IN LOS ANGELES AND NEW YORK. THESE EVENTS FEATURED ENGAGING Q&A SESSIONS, ATTRACTING PACKED AUDIENCES AND CREATING A VIBRANT, BEAUTIFUL ATMOSPHERE.
ADDITIONALLY, WE HELD AN EXCLUSIVE ONE-NIGHT SCREENING AT LITTLE BRAZIL MIAMI RESTAURANT, UTILIZING THIS NON-TRADITIONAL VENUE TO FURTHER IMMERSE ATTENDEES IN THE CULTURAL EXPERIENCE. TO AMPLIFY OUR REACH, WE CRAFTED COMPELLING SOCIAL MEDIA ASSETS THAT DROVE ENGAGEMENT AND BUZZ ACROSS PLATFORMS. THIS CAMPAIGN SUCCESSFULLY BROUGHT TOGETHER STAKEHOLDERS AND FANS, CELEBRATING BRAZILIAN MUSIC AND CULTURE IN STYLE.
Supernatural Thriller ‘Don’t Look At The Demon’ Theatrical Release
«DON’T LOOK AT THE DEMON» IS THE FIRST MALAYSIAN FILM TO ENTER THE U.S. MARKET, OPENING IN 250 CINEMAS IN NORTH AMERICA. WE CRAFTED A DIGITAL GROWTH CAMPAIGN AND TAPPED INTO FIONA DOURIF’S AND HARRIS DICKINSON FANS AMONG OTHER ELEMENTS OF THIS HORROR FLICK, TO EXECUTE A SUCCESSFUL RELEASE CAMPAIGN. OUR EFFORTS LEVERAGED HER POPULARITY TO DRIVE ENGAGEMENT AND ATTENDANCE, ENSURING THE FILM’S STRONG PERFORMANCE.
FOR ‘THE CURSE OF BUCKOUT ROAD’, WE TOOK SCREENINGS TO THE NEXT LEVEL WITH INNOVATIVE INTERVENTIONS AND THEMED MEETUPS. PICTURE THIS: A HORROR MOVIE NIGHT WITH PRE-SHOWS AND LIVE-ACTION ROLE-PLAYING. IE: IN LONDON, WE ORGANIZED A SOLD-OUT FAN EVENT THAT FEATURED DJ SETS, EXCLUSIVE Q&AS WITH THE MAIN CHARACTER, AND THEMED ACTIVITIES THAT HAD EARPERS RAVING. THE BUZZ GENERATED FROM OUR LONDON MEETUP CARRIED OVER TO OUR EVENTS IN THE USA, WITH A STANDOUT GATHERING. FANS ENJOYED LIVE MUSIC, INTERACTIVE PHOTO OPS, AND SNEAK PEEKS OF THE FILM, ALL OF WHICH HEIGHTENED EXCITEMENT PRE-THEATRICAL RELEASE AND CARRIED MOMENTUM INTO VOD. OUR STRATEGY NOT ONLY CREATED A VIBRANT COMMUNITY AROUND BUCKOUT ROAD BUT ALSO DROVE SIGNIFICANT AUDIENCE BUZZ AND ANTICIPATION.
OUR APPROACH TO EXPERIENTIAL MEETUPS AND CINEMA INTERVENTIONS MEANS AUDIENCES DON’T JUST WATCH A MOVIE—THEY LIVE IT. WE CURATED LATIN SHORTS AND CRAFTED A MOVIE NIGHT PARTNERING WITH MEZCAL LIQUOR MAGIC, WE ELEVATED THE EXPERIENCE WITH THEMED DRINKS.
THE RESULT? 15% MORE REVENUE FROM CONCESSIONS, ENHANCED PRESS COVERAGE AND A SECURED DISTRIBUTION DEAL FOR FILMMAKERS. ORGANIC WORD OF MOUTH INCREASED, AND OUR CLIENT’S DATABASE GREW SIGNIFICANTLY.
MARTIAL ARTS ACTION THRILLER «WALID» MADE A DYNAMIC ENTRY INTO THE U.S. MARKET WITH THEATRICAL RELEASES IN NEW YORK AND LOS ANGELES, EVEN BEFORE ITS OFFICIAL DEBUT IN MALAYSIA. THROUGH STRATEGIC SOCIAL MEDIA ASSETS AND GROWTH MARKETING EFFORTS, WE SUCCESSFULLY GENERATED BUZZ AND ANTICIPATION, SETTING THE STAGE FOR ITS GLOBAL SUCCESS.
TO CAPTIVATE STAKEHOLDERS AND GENERATE BUZZ, WE HOSTED A SPECIAL SCREENING OF «THE SILENT PARTY» IN POLANCO, AN UPSCALE NEIGHBORHOOD. THE NON-TRADITIONAL SETTING, WITH THE SCREEN MOUNTED ON THE BUILDING OPPOSITE THE VIEWING AREA, CREATED AN EXCLUSIVE AND MEMORABLE EXPERIENCE, SHOWCASING THE FILM IN A UNIQUE LIGHT AND ENHANCING ITS EXPOSURE.